article 1

Beautiful is better than ugly. Explicit is better than implicit. Simple is better than complex. ... Complex is better than complicated. Flat is better than nested. Sparse is better than dense. Readability counts. Special cases aren't special enough to break the rules. Although practicality beats purity. Errors should never pass silently. Unless Ask Around If the relationship is important, then it’s worth managing consciously and deliberately. From your own day-to-day observations, you can begin to develop a sense of whether people are experiencing the brand you are seeking to create. But don’t settle for a single data source—and a subjective one at that. The observations of people you know and trust (spouses, friends, and others) can help you fill in the picture in more detail. Take full advantage of their perspectives on a regular basis. Ask them what they’re seeing, and combine their observations with your own to further guide your brand-building efforts. If you continually check the status of your personal brand relationships (without making a pest of yourself, of course), you will discover how you’re doing at reaching your objectives. If you’re on target, you will begin to compile “anecdotal evidence” that (to use the earlier listening example) your children or colleagues are indeed using you as a sounding board—they are asking for, and acting on, your insights about what they do, where they go, the dreams they have, and the issues they face. On the other hand, if there’s a gap, where is it coming from? It could be you. Despite your brand promise to be available and listen, how often are you actually in a physical and mental state where you can give your full attention to someone else? Are you exhausted from other demands? Are you habitually behind the barrier of the computer (or the newspaper), or asleep in front of the television, or so involved in other activities that the important people in your life don’t think you have time for them? It could also be them. Are they able to take advantage of the brand promise you’re prepared to make on their behalf? Are they even aware of it? Maybe they’re not comfortable confiding in anyone at this point. Or maybe they just haven’t received any indication from you that listening is something you are prepared to do and are good at doing. People may be surprised to learn you aspire to be seen as a helpful, supportive listener—which is an example of why helping people connect the dots, so to speak, is such an important part of building productive brand expectations.

article 2

Beautiful is better than ugly. Explicit is better than implicit. Simple is better than complex. ... Complex is better than complicated. Flat is better than nested. Sparse is better than dense. Readability counts. Special cases aren't special enough to break the rules. Although practicality beats purity. Errors should never pass silently. Unless Ask Around If the relationship is important, then it’s worth managing consciously and deliberately. From your own day-to-day observations, you can begin to develop a sense of whether people are experiencing the brand you are seeking to create. But don’t settle for a single data source—and a subjective one at that. The observations of people you know and trust (spouses, friends, and others) can help you fill in the picture in more detail. Take full advantage of their perspectives on a regular basis. Ask them what they’re seeing, and combine their observations with your own to further guide your brand-building efforts. If you continually check the status of your personal brand relationships (without making a pest of yourself, of course), you will discover how you’re doing at reaching your objectives. If you’re on target, you will begin to compile “anecdotal evidence” that (to use the earlier listening example) your children or colleagues are indeed using you as a sounding board—they are asking for, and acting on, your insights about what they do, where they go, the dreams they have, and the issues they face. On the other hand, if there’s a gap, where is it coming from? It could be you. Despite your brand promise to be available and listen, how often are you actually in a physical and mental state where you can give your full attention to someone else? Are you exhausted from other demands? Are you habitually behind the barrier of the computer (or the newspaper), or asleep in front of the television, or so involved in other activities that the important people in your life don’t think you have time for them? It could also be them. Are they able to take advantage of the brand promise you’re prepared to make on their behalf? Are they even aware of it? Maybe they’re not comfortable confiding in anyone at this point. Or maybe they just haven’t received any indication from you that listening is something you are prepared to do and are good at doing. People may be surprised to learn you aspire to be seen as a helpful, supportive listener—which is an example of why helping people connect the dots, so to speak, is such an important part of building productive brand expectations.

article 3

Beautiful is better than ugly. Explicit is better than implicit. Simple is better than complex. ... Complex is better than complicated. Flat is better than nested. Sparse is better than dense. Readability counts. Special cases aren't special enough to break the rules. Although practicality beats purity. Errors should never pass silently. Unless Ask Around If the relationship is important, then it’s worth managing consciously and deliberately. From your own day-to-day observations, you can begin to develop a sense of whether people are experiencing the brand you are seeking to create. But don’t settle for a single data source—and a subjective one at that. The observations of people you know and trust (spouses, friends, and others) can help you fill in the picture in more detail. Take full advantage of their perspectives on a regular basis. Ask them what they’re seeing, and combine their observations with your own to further guide your brand-building efforts. If you continually check the status of your personal brand relationships (without making a pest of yourself, of course), you will discover how you’re doing at reaching your objectives. If you’re on target, you will begin to compile “anecdotal evidence” that (to use the earlier listening example) your children or colleagues are indeed using you as a sounding board—they are asking for, and acting on, your insights about what they do, where they go, the dreams they have, and the issues they face. On the other hand, if there’s a gap, where is it coming from? It could be you. Despite your brand promise to be available and listen, how often are you actually in a physical and mental state where you can give your full attention to someone else? Are you exhausted from other demands? Are you habitually behind the barrier of the computer (or the newspaper), or asleep in front of the television, or so involved in other activities that the important people in your life don’t think you have time for them? It could also be them. Are they able to take advantage of the brand promise you’re prepared to make on their behalf? Are they even aware of it? Maybe they’re not comfortable confiding in anyone at this point. Or maybe they just haven’t received any indication from you that listening is something you are prepared to do and are good at doing. People may be surprised to learn you aspire to be seen as a helpful, supportive listener—which is an example of why helping people connect the dots, so to speak, is such an important part of building productive brand expectations.

article 4

Beautiful is better than ugly. Explicit is better than implicit. Simple is better than complex. ... Complex is better than complicated. Flat is better than nested. Sparse is better than dense. Readability counts. Special cases aren't special enough to break the rules. Although practicality beats purity. Errors should never pass silently. Unless Ask Around If the relationship is important, then it’s worth managing consciously and deliberately. From your own day-to-day observations, you can begin to develop a sense of whether people are experiencing the brand you are seeking to create. But don’t settle for a single data source—and a subjective one at that. The observations of people you know and trust (spouses, friends, and others) can help you fill in the picture in more detail. Take full advantage of their perspectives on a regular basis. Ask them what they’re seeing, and combine their observations with your own to further guide your brand-building efforts. If you continually check the status of your personal brand relationships (without making a pest of yourself, of course), you will discover how you’re doing at reaching your objectives. If you’re on target, you will begin to compile “anecdotal evidence” that (to use the earlier listening example) your children or colleagues are indeed using you as a sounding board—they are asking for, and acting on, your insights about what they do, where they go, the dreams they have, and the issues they face. On the other hand, if there’s a gap, where is it coming from? It could be you. Despite your brand promise to be available and listen, how often are you actually in a physical and mental state where you can give your full attention to someone else? Are you exhausted from other demands? Are you habitually behind the barrier of the computer (or the newspaper), or asleep in front of the television, or so involved in other activities that the important people in your life don’t think you have time for them? It could also be them. Are they able to take advantage of the brand promise you’re prepared to make on their behalf? Are they even aware of it? Maybe they’re not comfortable confiding in anyone at this point. Or maybe they just haven’t received any indication from you that listening is something you are prepared to do and are good at doing. People may be surprised to learn you aspire to be seen as a helpful, supportive listener—which is an example of why helping people connect the dots, so to speak, is such an important part of building productive brand expectations.

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